Privacy Policy

Last Updated: May 2026

Luma HRT ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website and telehealth services. By accessing or using our services, you agree to the terms of this Privacy Policy.

1. Information We Collect

Personal Information

When you create an account, complete a health questionnaire, or use our services, we may collect:

Health and Medical Information

As a telehealth provider, we collect health-related information necessary to provide hormone replacement therapy services, including:

Automatically Collected Information

When you visit our website, we may automatically collect:

2. How We Use Your Information

We use the information we collect for the following purposes:

3. How We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances:

4. HIPAA and Protected Health Information

Luma HRT is committed to complying with the Health Insurance Portability and Accountability Act (HIPAA) and all applicable federal and state regulations governing the privacy and security of your protected health information (PHI).

Your medical and health information is classified as Protected Health Information (PHI) under HIPAA. We maintain administrative, technical, and physical safeguards to protect your PHI, including:

We will not use or disclose your PHI without your authorization except as permitted or required by HIPAA, including for treatment, payment, and healthcare operations. You have the right to request a copy of our Notice of Privacy Practices, which provides additional detail on how your PHI may be used and disclosed.

5. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience on our website. These include:

You can manage your cookie preferences through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.

6. Data Security

We implement industry-standard security measures to protect your personal and health information, including SSL/TLS encryption, secure server infrastructure, firewalls, and intrusion detection systems. While we strive to protect your data, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

7. Data Retention

We retain your personal information and medical records for as long as necessary to provide our services and comply with applicable legal and regulatory requirements. Medical records are retained in accordance with federal and state record retention laws. When data is no longer needed, we securely delete or de-identify it.

8. Your Rights

Depending on your location and applicable law, you may have the following rights regarding your personal information:

To exercise any of these rights, please contact us at support@lumahrt.com. We will respond to your request within the timeframe required by applicable law.

9. Third-Party Links

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices of those third parties. We encourage you to review the privacy policies of any external sites you visit.

10. Children's Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from minors. If we learn that we have collected information from a child under 18, we will take steps to delete that information promptly.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we make material changes, we will update the "Last Updated" date at the top of this page and, where appropriate, notify you via email or through our website. We encourage you to review this policy periodically.

12. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us:

Luma HRT
Email: support@lumahrt.com

For HIPAA-related inquiries or to request a copy of our Notice of Privacy Practices, please email us at the address above with the subject line "HIPAA Privacy Request."